- Branding
- Strategy
- Web Design
Building a Clean Beauty Brand.
We partnered with Elara to create a brand identity and store.
Project Overview
Nanoleq partnered with us to redesign the app for their innovative wearable device, Oxa. This advanced garment provides real-time biofeedback to enhance well-being through mindful breathing.
Team:
Theresa Webb & Ronald Richards
Role:
User Researcher & UI Designer
Conducted user research and designed integral parts of the user interface with online education based on the results of our research.
Goal
Nanoleq partnered with us to revamp their Oxa app, seeking a distinctive design that matches with their smart wearables and brand.
Challenge
One significant challenge was understanding and representing the complexity of medical data, which demanded deep domain knowledge and user empathy to ensure accuracy and easy-to-digest visualizations.
Outcome
The collaboration resulted in a user-centric platform that seamlessly integrates complex data with interactive and engaging experiences.
Scope of work
Our research efforts played a pivotal role in the project's success by providing a strong foundation for well-informed design decisions based on the research findings.
- Collateral Design: Creation of key brand assets such as business cards, letterheads, envelopes, and other stationery to establish a consistent professional appearance.
- Pitch Deck Design: A modern and visually compelling pitch deck template, ensuring CONTEG presents its offerings effectively to clients and stakeholders.
- Brand Guidelines: A detailed guide outlining the proper usage of logos, colors, typography, and visual elements to maintain consistency across all touchpoints, both digital and print.
